Beer Logo for the Pops

One of the greatest/worst but really the greatest part of being a designer, is that all your friends and family wants you to design their crap... I love it, even if it's pro bono and they want to be creative director of the supposed project.

It's these that make me smile... When my pops (an artist in his own right) needs a beer label and needs it on the quick, don't have a name, needs to say lager, anything goes. BOOYA!

So I took a moment and went for broke and here's what I came up with... It's based on an old whaling logo that I thought was tops (the logo, not the whaling). And growing up in Ohio and such (it being an Ohio beer) the walleye is something that has dear childhood memories, from fishing with my dad all the time. I think it is a very untapped Ohio symbol/theme.